Full-cycle engineering for a real estate AR startup
Web, mobile, and AR development
NDA
Real Estate
Node.js, MySQL, AWS, Travis CI, GraphQL, Three JS, Swift, AR Kit
2020
Israel, United States
February 2022 - Present
4
Executive summary
The startup required a dependable technology partner they could trust. Impressit provided precisely that. Our team demonstrated not only our expertise in developing cutting-edge web and mobile applications but also our capability to organize and lead the technical aspects of the project effectively.
Client background
Our client specializes in virtual home staging, leveraging advanced augmented reality (AR) to alter the real estate onsite touring experience. The company’s flagship product allows real estate agents to showcase how an apartment will appear with different furniture configurations directly on an iPad. This immersive experience helps visualize spaces for rent. The interior designs are meticulously curated by professionals using premium furniture from renowned companies. Multiple sets of design and furniture arrangements are available in varying styles and price points. Agents rely heavily on an intuitive iPad application to deliver this cutting-edge service. The app can potentially simplify the process of renting or buying a home for dozens of real estate owners, realtors, tenants, home buyers, and designers.
Challenges and objectives
One of our biggest challenges while working with the startup was optimizing high-performance applications. We needed solutions that were fast and efficient for end users yet accessible across a wide range of devices. Our team spent significant time ensuring all applications were mobile-friendly, often creating hybrid solutions to achieve the best performance.
Another major hurdle was integrating 3D viewers and graphics into web applications. Additionally, the backend infrastructure has grown considerably more complex to accommodate vast data storage capabilities. We meticulously optimized our infrastructure to enhance speed and efficiency.
How did we overcome these technical challenges? We leveraged React’s full capabilities, including its optimizations and component composition. Our growing expertise ensures that all apps provide a high-quality cross-browser experience with superior performance. We also utilize modern web development technologies to their fullest extent, including SVGs, React, and GraphQL.
Looking ahead, our client will continue to innovate and develop new solutions to simplify home staging. The goal is to provide end users with seamless options for renting and furnishing these staged environments, regardless of the variant.
Value delivered
As of today, we have helped the startup create several valuable products that allow their clients to:
- revisit and scrutinize every aspect of the apartment at their convenience, enhancing decision-making and engagement;
- explore static photos and interactive hotspots, which provide detailed information about each piece of furniture, including cost and dimensions;
- go through videos and floor plans in a 3D virtual tour, ensuring a thorough understanding of the property;
- submit requests and inquiries seamlessly.
We have developed a JavaScript-based SDK that simplifies the integration of virtual tours and other digital assets. The SDK initiates a fully automated process with just a single click, delivering a comprehensive and ready-to-use solution. This allows our client’s partners to seamlessly integrate technologies without investing significant time or resources. Our team manages all backend data setups, including models and descriptions, while partner companies only need to add a few lines of code.
Over time, our client has cultivated several key relationships with partners who remain deeply interested in their forthcoming innovations. The company has multiple R&D initiatives, each designed to secure investments and solidify high-value contracts. The Impresit team plays a pivotal role in accelerating these R&D efforts, thereby enabling the startup to align with market demands and the evolving needs of its customers and partners.
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